The Playbook to
Attract More Customers. Keep Them Coming Back

Practical, actionable strategies to increase visibility, attract new customers, and retain loyal ones.

The focus is on tactics for lead generation, customer retention, reputation management, and customer re-engagement.

Perfect for entrepreneurs and marketers looking to help their local businesses thrive in any market.

Use code: POWER and only pay Shipping & Handling

In This Book

Local Business Growth Strategies


Visibility & Awareness


Strategies for getting your business noticed. You’ll learn how to use tools like social media, local advertising, and word-of-mouth to make sure people know who you are and what you offer.


Lead Generation


Discover how to create a steady flow of new customers. You'll learn practical methods, like email marketing, referral programs, and search engine optimization, to help you generate leads.


Customer Retention


Keeping customers is just as important as attracting new ones. Get to know proven techniques to build loyalty, such as personalized communication, loyalty programs, and excellent customer service.


Reputation Management

Your business’s reputation is one of its greatest assets. Actively manage online reviews, engage with customers, and handle any negative feedback effectively.


Marketing Optimization

Make the most of your marketing budget by focusing on what works best. Track results, adjust campaigns, and optimize your strategies for better outcomes.


Competing Locally

Competing against bigger businesses can be tough. Local businesses can win. Discover how to leverage your unique advantages to stand out and thrive.

About The Author

Shedrick Sheppard


Shedrick Shepard is a business graduate and seasoned entrepreneur with a wealth of experience across various roles, from management and independent contracting to owning and operating successful businesses. He has also collaborated with others to build thriving ventures.

Driven by a passion for supporting small businesses, Shedrick focuses on helping entrepreneurs achieve their goals.

His commitment to empowering others makes him a trusted resource for anyone looking to start or scale their business.

What Our Readers Are Saying


A must-read for local business owners!

This book has completely changed how I approach my marketing strategies. It’s full of practical tips that are easy to understand and, more importantly, easy to implement. Since following the advice, my customer base has grown, and I’ve noticed more returning clients. I highly recommend it to any small business owner!


Jessica Reynolds


Game-changer for my small business!

I’ve read plenty of marketing books, but this one stands out because it’s specifically tailored to local businesses like mine. The strategies for lead generation and customer retention have been a game-changer. I now have a better understanding of how to attract new customers and keep them coming back.


Daniel Thompson


Packed with actionable advice!

This book is an incredible resource for entrepreneurs. It breaks down complex marketing concepts into easy-to-follow steps. I especially loved the sections on building customer loyalty and optimizing marketing efforts. I’ve already started seeing positive changes in my business, and I’m excited to keep implementing more of the strategies!


Lauren Mitchell

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